Our challenges are our own, yet for women the roadblocks are often remarkably similar. But within stories of hardship lie stories of triumph, rooted and explained only through conviction and inexplicable courage, of a steely confidence to keep going, to push beyond comfort and security. This is what the Finnish call “Sisu.”

We define Sisu as the force that presses us beyond where we are comfortable, beyond what we can predict and see. It is the inability to surrender, no matter how overwhelming and formidable the odds.

Sapphire West believes Sisu is an achievable state, like a muscle you can build and strengthen and invoke to help women develop the blueprint for their future. We coach women to reach for their unbelievable, to exceed themselves and become leaders of positive change within their organizations and communities.